Cavalier Massimo Perotti, Executive Chairman of Sanlorenzo, announced the appointment of Renato Bisignani as Head of Marketing and Communications for the Sanlorenzo Group.

With a degree in Economics and Management from Bocconi, a note from the shipyard informs, over the last twenty years Bisignani has gained important experience in prestigious international contexts, in the automotive and luxury sectors, starting his career in Renault, in the Formula 1 division, then moving to Ferrari, where in six years he held various positions, from corporate development manager to press office manager and marketing & partnerships manager.

In 2016, he joined Formula E as a marketing, communications and digital executive, participating in the construction and launch phases of the innovative startup for the world’s most powerful all-electric car championship. In 2021, he joined Aston Martin as global head of marketing and communications, playing a pivotal role in repositioning the brand in the ultra-luxury and high-performance segment.

At Sanlorenzo, as head of the Brand, Marketing & Communications function, Renato, working closely with the company’s top management, will contribute to the development and implementation of new strategies, in order to increasingly strengthen the brand identity and visibility of the group at a global level.

“We are delighted to welcome Renato to our team, which grows larger and more diverse year after year,” said Cavalier Massimo Perotti, Executive Chairman of Sanlorenzo. “The decision to have a talented manager, with great experience in the high-end luxury sector, will allow Sanlorenzo, but also Bluegame and Nautor Swan, to continue to achieve important successes, consolidating our position in the segment.”

Renato Bisignani, Marketing and Communications Manager of the Sanlorenzo Group, added: “It is a source of great pride and enthusiasm to work alongside a visionary entrepreneur, as well as a great innovator in the nautical sector, such as Cavalier Perotti. Over the last twenty years he has been able to transform Sanlorenzo, creating an Italian excellence and world leader in the sector. Together with a team of great talents, we are now embracing the challenge of projecting Sanlorenzo into a future vision, respecting the authentic values ​​of the brand”.

“Following the recent organizational structure, this appointment reaffirms Sanlorenzo’s commitment to strengthening its management team with experienced professionals who contribute to the continued growth of the brand,” concludes the note from the shipyard.